Carbon Footprinting Debate 

Growing consumer awareness and understanding around carbon and climate change means that now more than ever it is imperative for businesses to demonstrate tangible reductions in their product's carbon footprint in order to enhance brand reputation and sales appeal.

But how successful has this been and will consumers start to favour one brand over another purely because of its superior carbon reduction commitments?

To discuss this in more depth, we held a panel debate in association with the Marketing Society covering the question: Will consumers ever care about carbon? And can brands make a difference on climate change ?

The debate, which was hosted by Jenni Murray, provided an ideal opportunity for brand managers and marketers to come together to explore the role that brands have in addressing climate change. Panellists were:

Rita Clifton, Chairman, Interbrand
Jo Kenrick, Chair, The Marketing Society May Day Alliance
Dax Lovegrove, Head of Business and Industry Relations, WWF
Tom Delay, CEO, Carbon Trust
Ruth Girardet, Corporate Responsibility Director, Tesco plc