Brand Value At Risk

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The world’s first major study of brand value and climate change.

Enlightened business people already understand that reputations and brands could be put at risk from climate change. Consumers do not yet see climate change as a mainstream consumer issue, but that could change quickly. In 2004 the Carbon Trust commissioned consultants Lippincott Mercer to investigate this important subject. The results were published in 2005 and are available here.

This important report:

  • Uses a combination of persuasive methodologies to put hard values on intangible brands.
  • Looks at how ‘tipping points’ in social and environmental issues can change consumer behaviour – almost overnight.
  • Thinks out to 2010 and imagines a radically altered business landscape.
  • Studies six sectors in detail, quantifying the risks to brands.

The report’s conclusions – that consumer attitudes to climate change will reach a ‘tipping point’ between now and 2010 and that billions of pounds of brand value are at risk – with profound consequences in many sectors of the economy.

How the Carbon Trust can help you
With climate change set to become a more prominent issue, it is not just industrial sectors (those exposed to EU ETS or other regulatory regimes) that will have value at risk.

Companies need to act now. Many already are – click here to find the names of some of Britain’s leading companies who are using Carbon Management to uncover real business advantage. You can join them by calling the Carbon Trust today.

To find out more about climate change and its strategic implications for your business contact the Carbon Management team:

Phone: 0800 085 2005
Email: carbonmanagement@thecarbontrust.co.uk